Collection: Brown cowboy hat

Build the outfit around blue denim, white or cream, and earthy tones such as olive, rust or tan, which brown rarely clashes with. A simple recipe: straight-leg jeans, a white crew-neck tee, a chore jacket and ankle boots.
For contrast, set a dark brown or chocolate hat against light colors; for a softer, tone-on-tone look, pair a light brown hat with beige, camel or khaki. Our cowboy hat style guide has more outfit ideas for western, casual and festival looks.

Brown cowboy hats are easiest to compare by shade: light browns and tan look relaxed and summery, while dark brown or chocolate looks sharper. Choose the shade that suits your wardrobe first, then the crown and brim.
Shape is the second choice: the creased crown of a cattleman looks traditional, while a wide brim adds shade on sunny days.

Yes. Brown suits men and women equally, and the choice comes down to shade and fit rather than to a men's or women's cut. Browse our men's brown cowboy hats or women's brown cowboy hats to see the styles grouped for each.
For the size, measure your head where the hat will sit, about 1-2 cm (0.5-1 inch) over your brows, and check our hat sizing chart for the US size; a well-fitted hat stays put without squeezing your forehead.

The two things that age a brown cowboy hat fastest are direct sun, which can fade the color unevenly, and sweat or water marks around the band. Keep it in the shade when you take it off and let a damp hat dry naturally at room temperature.
Care depends on the material, so follow the care label inside the hat: felt usually takes a soft brush, while suede and straw need gentler handling. Between wears, set the hat upside down or on a rack so the brim stays in shape, and pack it in a hat box for trips.